List the Three Advantages of Defining the Company's Business in Terms

question 131

True/False

List the three advantages of defining the company's business in terms of the benefits customers seek instead of in terms of goods and services.

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Definitions:

Idealizations

The process of envisioning or treating something in an ideal form, often ignoring the realities or imperfections.

Culture

The sum total of the social behaviors, norms, knowledge, beliefs, arts, laws, customs, capabilities, and habits of the members of a society.

Shared Meanings

Shared meanings refer to the common understanding or interpretation of symbols, language, or behaviors amongst members of a particular group or society.

Material Culture

Physical objects, resources, and spaces that people use to define their culture, including homes, clothing, tools, and artworks.