Marketing Plans Should Be Written to Do All of the Following

question 145

Multiple Choice

Marketing plans should be written to do all of the following EXCEPT:

• A) compare actual and expected performance
• B) provide clearly stated activities
• C) create common goals for employees to work toward
• D) allow managers to enter the marketplace with an awareness of possibilities and problems
• E) control the elements of the external marketing environment

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Definitions:

Latent Functions

Purposes and activities that are unintended, unrecognized, and not immediately obvious.

Manifest Functions

Purposes and activities that are intended, recognized, and clearly evident.

Expressive Functions

The social and emotional roles that contribute to the cohesion and emotional well-being of a family or group, serving to nurture and maintain interpersonal bonds.

Instrumental Functions

refers to specific roles or tasks within a system or society that are aimed at achieving goals or meeting needs, often practical or resource-related in nature.