Coca-Cola Drink Vending Machines Are Found All Over the World

question 153

Multiple Choice

Coca-Cola drink vending machines are found all over the world.The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink.The reason for the introduction of this new style vending machine is to "allow the company to interact more directly with its customers." According to a SWOT analysis,the technology used by these machines is an example of a(n) :

• A) strength because it is part of Coke's external environment
• B) advantage because it is part of Coke's marketing environment
• C) weakness because Coke cannot control technology
• D) opportunity because it is part of Coke's external environment
• E) benefit because Coke has the resources to make use of the new technology

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Definitions:

Physiological Response

The body's automatic reactions that occur in response to a stimulus or change in the environment.

Psychological Response

An individual's behavioral or mental reaction induced by psychological or emotional factors, often a response to an external event or internal thought process.

Adaptation

The process by which organisms adjust to changes in their environment in order to survive and reproduce.

Social Readjustment Rating Scale (SRRS)

Holmes and Rahe's measure of stress, which ranks 43 life events from most to least stressful and assigns a point value to each.