DeFeet International DeFeet International Started as a Cyclist Sock Company. the Founder

question 77

Multiple Choice

DeFeet International
DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.
-Refer to DeFeet.DeFeet's _____ is high-tech apparel,the packaging it comes in,the brand name,company image and value.

• A) product
• B) place
• C) price
• D) promotion
• E) position

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Definitions:

Consumer Need

A requirement or desire that motivates a customer to purchase products or services to solve a problem or fulfill a want.

Home Security

Systems and measures taken to protect a home and its inhabitants from burglaries, intrusions, and other threats.

Supply Chain

The network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and to its eventual delivery to the end user.

Logistics

The management of the flow of goods, services, and information between the point of origin and the point of consumption to meet customer or corporation requirements.