Although Truman Was Highly Unpopular When He Left Office, He

question 15

Short Answer

Although Truman was highly unpopular when he left office, he is now regarded by historians as one of the nation's ten best presidents. Why?

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Definitions:

Discretionary Product

A product that consumers purchase based on personal preference and available income, as opposed to essential goods.

Convenience Product

Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.

Specialty Product

Goods or services with unique characteristics that buyers are often willing to expend considerable effort to purchase.

Unsought Product

Products that consumers do not normally think of buying or do not know exist until they are needed or encountered.