Since 2002,General Mills Through Sales of Its Cheerios Brand Cereal

question 103

Multiple Choice

Since 2002,General Mills through sales of its Cheerios brand cereal has donated over $2.0 million to First Book,a national nonprofit organization dedicated to giving new books to children from low-income families,through the Spoonfuls of Stories program.General Mills is engaged in:

• A) environmental sustainability
• B) social sustainability
• C) cause-related marketing
• D) advocacy marketing
• E) philanthropy

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Definitions:

Direct Labor Efficiency Variance

A measure that analyses the variance between the actual hours worked and the standard hours set for producing a certain number of units.

Deadbolt Locks

A locking mechanism distinct from spring bolt lock, offering more security by requiring a key or knob to move the lock into the locked and unlocked positions.

Materials Quantity Variance

The difference between the actual and standard quantity of materials used times the standard price.

Materials Price Variance

The difference between the actual price and standard price of raw materials times the actual quantity used or purchased.