List Three Ways an Organization Will Benefit from the Development

question 77

Essay

List three ways an organization will benefit from the development and use of a code of ethics.

Describe the motivation behind and the effectiveness of refutational arguments in marketing messages.

Identify the components and implications of resonance and metaphors in advertising.

Understand the elaboration likelihood model (ELM) and its application in marketing communication.

Differentiate between various advertising strategies, such as comparative ads and the use of unique benefits.

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Definitions:

GAAS

Generally Accepted Auditing Standards, which are guidelines that auditors follow when conducting audits on companies' finances.

GAAP

Generally Accepted Accounting Principles, which are a common set of accounting rules and standards for financial reporting.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 aimed at improving corporate governance and accountability through stricter auditing and financial regulations.

Non-Auditing Acts

Activities performed by accounting firms or professionals that do not involve the examination of financial records for the purpose of expressing an opinion on their fairness.