Name the Following Substance

question 52

Short Answer

Name the following substance.

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Definitions:

External Locus of Control

The belief that one's successes or failures result from external forces beyond personal control.

Performance Risk

The risk that a product or service will not perform to satisfactory standards, potentially leading to customer dissatisfaction or financial loss.

Reference Group

refers to a group that individuals compare themselves to for self-evaluation, which influences their beliefs, behaviors, and attitudes.

Determinant Attributes

Key features or characteristics of a product or service that influence the buyer's decision to purchase.