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In Asia,Procter & Gamble (P&G) discovered that consumers like to experiment with different brands of shampoos and shy away from the family-size bottles so popular with Americans.Now it sells single-use sachets of shampoo in Asia.P&G responded to _____ factors when it changed its Asian packaging.
Flexible Budgeting
An approach in budgeting that allows for adjusting budget allocations based on varying levels of activity or output.
Unfavorable Variance
A situation where actual costs exceed the standard or budgeted costs, often indicating inefficiencies or increased expenses.
Favorable Variance
A financial term indicating that actual costs were lower or revenues were higher than planned.
Budgeted Amount
The projected costs or revenues allocated to a specific activity or period, based on estimates.
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