Lance Is a 30-Year Old,single Professional Who Enjoys Hiking,college Sports,and

question 32

Multiple Choice

Lance is a 30-year old,single professional who enjoys hiking,college sports,and poetry.He lives with his girlfriend but does not have plans to get married in the near future.He leads a life much different from his father who married right after high school,had children,and worked for the same company his entire career.More and more in the U.S. ,consumers like Lance are enjoying _____,piecing together a variety of interests,products,and services instead of conforming to traditional stereotypes.

• A) well-defined segments
• B) component lifestyles
• C) simple multipurpose products
• D) conformity and cohesiveness
• E) modular market mixes

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Definitions:

Hemoglobin

A protein in red blood cells that carries oxygen from the lungs to the rest of the body and returns carbon dioxide to be exhaled.

Oxygen

A chemical element (O) that is a highly reactive nonmetal, essential for most forms of life on Earth, and a key component of the atmosphere.

Carbon Dioxide

A colorless, odorless gas produced by burning carbon and organic compounds and by respiration, absorbed by plants in photosynthesis.

Carbonic Acid

A weak acid formed in solution when carbon dioxide reacts with water (H2CO3).