Blogs Created by Consumers Can Be Used to Assess Customer

question 41

Multiple Choice

Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products.Marketers' ability to search for key words used in the blogs is an example of a change in the _____ factor of the external environment.

• A) psychographic
• B) technological
• C) competitive
• D) demographic
• E) economic

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Definitions:

Salvage Value

The estimated residual value of an asset at the end of its useful life, often considered in depreciation calculations.

Payback Period

The length of time required to recover the cost of an investment or to reach a breakeven point.

Independent Project

A project whose acceptance or rejection does not directly affect the decision to undertake other projects.

Conventional Cash Flows

Conventional Cash Flows refer to a pattern of cash flows where an initial investment is followed by a series of positive cash inflows, typical of most investment projects.