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List and describe the four basic values that have strongly influenced American's attitudes and lifestyles.
Advertisement Frequency
The number of times an advertisement is shown to the target audience within a specific period.
Home and Garden Television
A cable television network broadcasting content related to home improvement, gardening, craft, and remodeling projects.
Revenue Per Ad Dollar
A metric that measures the amount of revenue generated by a company for every dollar spent on advertising.
Non-Traditional Advertising
Advertising strategies that use innovative, unconventional methods to promote products and services, often seeking to break through media clutter.
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