AFLAC Has Had to Ditch the AFLAC Duck in Its

question 89

Multiple Choice

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

• A) product substitution
• B) market differentiation
• C) promotion adaptation
• D) product invention
• E) market diversification

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Definitions:

Income

Funds that are earned, frequently on a consistent schedule, from labor or investing activities.

Real GDP per Person

An economic metric that measures the value of all finished goods and services produced within a country in a year, adjusted for inflation, and divided by the total population.

Life Expectancy

Life expectancy is the statistical measure of the average time an organism is expected to live, based on factors such as the year of their birth, current age, and demographic factors.

Literacy Rates

The percentage of people who are able to read and write within a specific population.