Once Marketing Managers Have Determined a Global Product and Promotion

question 53

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

• A) the rate of capital accumulation exceeds the rate of population growth
• B) exchange rates caps
• C) of price discrimination
• D) there is a lack of mass purchasing power
• E) advertising time on television is available for sale in all developed countries

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Definitions:

Personality Development

The evolution and maturation of an individual's personality and mental characteristics throughout their life.

Early Adulthood

The life stage typically ranging from ages 20 to 40, characterized by increased independence, responsibility, and personal development.

Heredity and Environment

The dual factors that influence an individual's development and characteristics; heredity refers to genetic inheritance, while the environment encompasses all external factors.

Cultural Practices

These are the patterns of behavior accepted by a society that reflect the beliefs, customs, and traditions of its people.