Inner Tension That a Consumer Experiences After Recognizing an Inconsistency

question 35

Multiple Choice

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

• A) cognitive dissonance
• B) psychological discomfort
• C) affect referral
• D) perceptual imbalance
• E) dissatisfaction

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Definitions:

Additional Information

Data or details provided that supplement the main information, offering more context or depth.

Prior Probabilities

The probabilities assigned to events or hypotheses before any empirical data is taken into account.

Posterior Probabilities

Probabilities that are updated after considering new evidence, often used in Bayesian statistics.

Prior Probabilities

The likelihoods allocated to events or hypotheses prior to considering any pertinent evidence.