All of the Following Are Examples of Individual Factors That

question 68

Multiple Choice

All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

• A) gender
• B) age
• C) reference groups
• D) lifestyles
• E) personality

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Definitions:

Procedural Memory

Procedural memory is a type of long-term memory concerned with the acquisition of motor skills and habits, enabling individuals to perform tasks without conscious thought.

Factual Information

Data, details, or knowledge based on real, observable events or items, not influenced by emotions or personal opinions.

Autobiographical Memory

Memory of particular events from one’s own life.

Biographical Memory

A type of memory involving the recollection of personal experiences and events in one's life.