Which of the Following Statements About Reference Groups Is True

question 123

Multiple Choice

Which of the following statements about reference groups is true?

• A) Reference groups stimulate,but do not constrain,consumption behavior.
• B) Reference groups have strong influence on all brands and product purchases.
• C) A person can only belong to one reference group.
• D) Reference groups serve as information sources and influence perceptions.
• E) Understanding reference groups has not helped marketers much.

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Definitions:

Congress

The bicameral legislature of the federal government of the United States, consisting of two houses: the Senate and the House of Representatives, responsible for creating federal legislation.

1980s

The decade from 1980 to 1989, characterized by significant political, cultural, and technological changes, including the end of the Cold War.

Congressional Oversight

The review, monitoring, and supervision of federal agencies, programs, activities, and policy implementation by the United States Congress.

Bureaucracy

An organizational structure within a government or private organization consisting of multiple levels and roles, responsible for the administration and execution of policies.