You Are the Brand Manager for a New Line of Allergy

question 60

Multiple Choice

You are the brand manager for a new line of allergy relief drugs.Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?

• A) Create ads that show the typical consumer performing a healthy lifestyle activity.
• B) Develop a promotional campaign that tells customers they "deserve to use" these products.
• C) Drop the price of your new products to the point where customers will realize they are getting a bargain.
• D) Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health-care products.
• E) Use a series of ads showing different health-care associations and societies endorsing the use of these health-care products.

Understand the fundamental concepts and importance of planning in the management process.

Recognize different types of plans (strategic, operational, tactical, single-use, and standing) and their purposes.

Identify the characteristics of SMART objectives and their application in effective planning.

Distinguish between various planning tools and techniques, including forecasting, budgeting, and scenario planning.

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Definitions:

Welfare Program

Government-funded initiatives designed to provide financial support and assistance to individuals and families in need.

Means-Tested Program

A government program designed to provide assistance to individuals or families whose income falls below a certain level, ensuring those who need financial help receive it.

Food Stamp Program

A government assistance program that provides low-income households with funds to purchase food, aiming to ensure nutritional standards are met.

Medical Costs

Expenses incurred for medical treatments, procedures, and examinations.