There Are Many Travel Agencies in the World

question 87

Multiple Choice

There are many travel agencies in the world.One of the largest is Thomas Cook,which is in England.The slogan the travel agency has used for years is,"Don't just book it.Thomas Cook it." The slogan implies that if you are making any travel plans,you should call the Thomas Cook agency and not some other agency.What learning concept is Thomas Cook relying on with this advertising claim?

• A) selective retention
• B) stimulus discrimination
• C) perceptual generalization
• D) selective generalization
• E) stimulus generalization

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Definitions:

Scientific Inquiry

A systematic process used to investigate phenomena, acquire new knowledge, or correct and integrate previous knowledge, based on empirical evidence and the scientific method.

Inductive Reasoning

A method of reasoning in which general principles are inferred from specific observations or instances.

Empirical Reasoning

A mode of reasoning based on observed and measured phenomena and derives knowledge from actual experience.

Pilot Project

An initial small-scale implementation that is used to test the feasibility, duration, cost, risk, and adverse effects of a project or innovation.