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What Is a Strategic Alliance? How Is It Linked to Relationship

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What is a strategic alliance? How is it linked to relationship marketing?


Definitions:

Generalizability

is the extent to which research findings or conclusions can be applied to larger populations or different contexts beyond the original study.

Homeless Individuals

People who lack a fixed, regular, and adequate nighttime residence, including those living on the streets or in shelters.

Midwestern

Pertaining to the central region of the United States, characterized by its agricultural economy and considered the heartland of the country.

Sociological Research

A systematic process to understand social phenomena, involving quantitative and qualitative methods to collect and analyze data.

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