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A Health Club Has a New Fitness Program for Expectant

question 148

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A health club has a new fitness program for expectant mothers.After fliers were placed at the offices of area obstetricians,classes filled up within two days.Which segmentation success criterion was most influential in the success of this promotion?


Definitions:

Male Dominance Behaviors

Actions or communication styles that assert the superiority or control of men over others, often observed in social and organizational contexts.

Labyrinth

A complex and intricate network of paths or passages, often used metaphorically to describe a complicated situation or problem to be solved.

Incongruity

A state of being out of harmony or lacking agreement between elements.

Privately Owned

Refers to assets, companies, or property owned by an individual or a corporation and not by the government or public.

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