Which of the Following Businesses Would Be Most Likely to Use

question 76

Multiple Choice

Which of the following businesses would be most likely to use family life-cycle segmentation?

• A) businesses that produce and market computer software and hardware
• B) the snack industry
• C) fast-food restaurants
• D) business-to-business marketers
• E) wedding planners, couples-only resorts, and day-care centers

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Definitions:

Course Management Systems

Software applications that provide the framework and tools needed for online learning and instruction management.

Autocratic

A leadership style characterized by individual control over all decisions and little input from group members.

Buying Center Culture

The collective norms, values, and practices of the group of individuals within an organization who participate in the purchasing decision process.

Buying Center

A group of individuals within an organization who are responsible for making purchasing decisions, often comprising members from different departments and roles.