What Is PRIZM

question 184

Multiple Choice

What is PRIZM?

• A) a software program for classifying consumers psychographically
• B) a method of dividing the United States into 66 manageable submarkets
• C) a way to identify the importance of ethnic origin to the proposed target market
• D) a software program for storing purchase habit data
• E) the method of market segmentation used by businesses in the service industry

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Definitions:

Graduated Exposure

A therapeutic technique used to treat phobias and anxiety disorders, involving gradual exposure to the feared object or context without any danger, to help overcome the fear.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses or anxiety through gradual exposure to the feared object or situation, combined with relaxation exercises.

Cognitive Therapy

A form of psychotherapy that emphasizes the importance of thought patterns in influencing behavior and emotions, aiming to change negative thoughts to improve mental health.

Rational-Emotive Therapists

Therapists who practice a form of psychotherapy that identifies irrational beliefs, challenges them, and encourages the adoption of healthier, more rational thought patterns.