Which Target Marketing Strategy Views the Market as One Big

question 62

Multiple Choice

Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix?

• A) undifferentiated
• B) concentrated
• C) niche
• D) uniform
• E) multisegmented

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Definitions:

Esteem Needs

In Maslow’s hierarchy, include recognition from peers and colleagues.

Self-actualization

A psychological term referring to the realization or fulfillment of one's talents and potentialities, often considered as a drive or need present in everyone.

Self-actualization

A psychological concept pertaining to the realization of one's full potential, achieving the highest level of human needs according to Maslow's hierarchy.

Growth

The process of increasing in size, number, value, or strength.