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General Merchandise Retailer
Businesses that sell a wide range of products across different categories, typically in large department stores or through online platforms.
Specific Segments
Refers to the precise subdivisions of a market targeted by businesses, identified by unique characteristics like demographics, interests, or buying behavior.
Traditional Retail Outlets
Physical stores that sell products directly to customers in a face-to-face environment, as opposed to online or digital channels.
Channel Focus
A business approach that emphasizes optimizing and prioritizing marketing and distribution through specific channels to reach the target audience effectively.
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