According to the Text,a True Marketing Decision Support System Should

question 100

Multiple Choice

According to the text,a true marketing decision support system should be interactive,which means:

• A) managers can probe for trends, isolate problems, and ask "what if" questions
• B) managers that aren't skilled with computers can easily learn to use the system
• C) managers are able to sort, regroup, total, average, and manipulate data in various ways
• D) managers can give simple instructions and see immediate results
• E) managers can find optimum solutions to marketing problems

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Definitions:

Memo

A short official note or message, typically used within an organization to communicate information or instructions.

Standardized Trip Form

A uniform document used for recording and organizing information related to travel, often for business or official purposes.

Proposal

A formal suggestion or plan presented for consideration or discussion by others, often detailing a project or innovation.

Incident Report

Rephrased: An official document detailing an occurrence that deviated from the norm, often for the purpose of future prevention.