_____ Is the Process of Planning,collecting,and Analyzing Data Relevant to Marketing

question 61

Multiple Choice

_____ is the process of planning,collecting,and analyzing data relevant to marketing decision making.The results of this analysis are then communicated to management.

• A) Data collection
• B) Artificial intelligence
• C) Decision support
• D) Marketing research
• E) Single-source research

---

Definitions:

Material Quantity Variance

The difference between the actual quantity of materials used in production and the standard quantity expected, multiplied by the standard cost per unit.

Labor Rate Variance

The difference between the actual cost of labor and the budgeted or standard cost, attributable to paying a higher or lower wage rate than anticipated.

Variable Overhead

Costs of production that fluctuate with the level of output, such as utilities or raw materials.

Direct Labor-hours

Represents the total hours worked directly on the production of goods, important for calculating the labor cost per unit.