When a University Began Thinking About Offering More Online Degrees

question 166

Multiple Choice

When a university began thinking about offering more online degrees it used primary data to get potential students' attitudes and intentions.What is the most likely reason for using primary data?

• A) this information was already freely available to all interested parties
• B) the value of the research is unrelated to sample size
• C) the information can be collected quickly and at low cost
• D) the information will fit the university's needs exactly since it will be collected specifically for this study
• E) it will benchmark consumers' interest in grading equipment

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Definitions:

Services Provided

Tasks or duties performed for clients or customers that often constitute the business's revenue basis.

Stockholder Investments

The funds or resources contributed by shareholders to a corporation in exchange for ownership shares.

Net Income

The total profit of a company after subtracting all expenses from revenue.

Assets

Resources owned or controlled by a business, expected to bring future economic benefits.