Your Supervisor Has Instructed You to Conduct a Marketing Research

question 175

Multiple Choice

Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed.You have also been instructed to use primary data.You will:

• A) gather data from Standard & Poor's General Information File
• B) develop a mail survey to study your primary market
• C) employ studies done by the Federal Trade Commission
• D) make sure you locate Internet information by using a search engine
• E) ask the National Industrial Conference Board for its latest study

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Definitions:

Relative Price

The price of a good or service in comparison to the price of other goods and services, reflecting its opportunity cost.

Marginal Utility

The additional satisfaction or utility a consumer gains from consuming one more unit of a good or service.

Tee Shirts

A casual garment made of fabric, typically cotton, with a T-shaped body and short sleeves, worn by people of all ages and genders.

Pareto Optimal

A situation where resources are distributed in such a way that improving the condition of one person necessitates disadvantaging at least another individual.