Which Type of Survey Research Method Involves Interviewing People in the Common

question 4

Multiple Choice

Which type of survey research method involves interviewing people in the common areas of shopping malls?

• A) telephone interviews
• B) panel surveys
• C) mall intercept interviews
• D) centralized interviews
• E) interactive research

---

Definitions:

Budget Constraint

The limitations on the consumption bundles that a consumer can afford with a limited budget at given prices.

Utility

In economics, a measure of satisfaction or enjoyment obtained from consuming goods and services.

Hotel Room

A private room in a hotel, inn, or similar establishment where travelers can sleep, rest, and utilize basic amenities for a temporary period.

Indifference Curve

A graph showing different bundles of goods between which a consumer is indifferent, representing equal levels of satisfaction.