A Company Wanted to Collected Data on Consumers' Perceptions of Its

question 95

Multiple Choice

A company wanted to collected data on consumers' perceptions of its new brand.The marketing research director has recommended using a mail panel operated by Synovate.What can the company expect from a mail panel?

• A) a very high response rate
• B) the response rate will be low, as it is for all self-administered surveys
• C) the participants are not usually compensated for their assistance, so it will be inexpensive
• D) data collection is more rapid than telephone interviews
• E) the panel of consumers will meet monthly to discuss products that were sent to them to try

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Definitions:

Personal Assets

Assets owned by an individual, including tangible and intangible items of value such as real estate, investments, and personal property.

Unlimited Life

A characteristic of corporate entities indicating they can continue to exist indefinitely, beyond the lives of their owners or members, unless dissolved.

Mutual Agency

The principle in a partnership where each partner is empowered to commit the firm to a contract within the scope of the business’s operations.

Co-Ownership

A legal arrangement where two or more parties hold property rights simultaneously in the same asset or property.