University Research Study A Regional State University Is Experiencing Declining Enrollments.The Administration Is

question 115

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments.The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations.One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program.They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.Which role of marketing research is represented if the student researchers address "what if" questions,such as examining the outcomes if all the degree programs were available online?

• A) predictive
• B) proscriptive
• C) descriptive
• D) diagnostic
• E) normative

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Definitions:

Pineal Gland

A small endocrine gland in the brain that produces and regulates some hormones, including melatonin, which affects sleep patterns.

Automatons

Mechanical devices or robots designed to follow a set of instructions or mimic human actions.

Reflex Origin

The anatomical or physiological source from which a reflex action originates in the body.

Herpes Simplex

A viral infection characterized by blisters and sores, commonly on the mouth or genitals, caused by two types of viruses: HSV-1 and HSV-2.