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Nestle When Consumers Think of Nestle, They Probably Think of Chocolate

question 68

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Nestle
When consumers think of Nestle, they probably think of chocolate. Historically, though, Nestle's confectionary business is its weakest area. Based in Switzerland, it is the world's largest food company, with a brand arsenal of Nescafe, Jenny Craig, Perrier, Purina, and PowerBar, just to name a few of its 30 product lines. Nestle is hoping to become the "world's leading health, nutrition, and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart, bone, gut, and other health. Nestle wants consumers to see chocolate as a pharmaceutical product rather than just a treat. Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction. Critics claim this new focus could hurt the company's existing brands if the new products fail. Additionally, it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestle. Some of Nestle's products include bottled water,candy,and coffee,which would be classified as what type of consumer products?

Definitions:

Modified Stem

A stem of a plant that has undergone structural changes to perform functions other than support and conduction of nutrients, such as storage or photosynthesis.

Fleshy Storage Leaves

Leaves that are modified to store nutrients and water, typically thicker and more succulent than ordinary leaves.

Male Gametophyte

The haploid stage in the life cycle of plants that produces sperm cells for fertilization.

Embryo Sac

The female gametophyte within the ovule of flowering plants, where fertilization occurs.