Nestle When Consumers Think of Nestle, They Probably Think of Chocolate

question 74

Multiple Choice

Nestle
When consumers think of Nestle, they probably think of chocolate. Historically, though, Nestle's confectionary business is its weakest area. Based in Switzerland, it is the world's largest food company, with a brand arsenal of Nescafe, Jenny Craig, Perrier, Purina, and PowerBar, just to name a few of its 30 product lines. Nestle is hoping to become the "world's leading health, nutrition, and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart, bone, gut, and other health. Nestle wants consumers to see chocolate as a pharmaceutical product rather than just a treat. Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction. Critics claim this new focus could hurt the company's existing brands if the new products fail. Additionally, it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestle. Nestle's quest is to make some of its existing products more nutritious and provide a health benefit. This is an example of which type of product modification?

• A) style modification
• B) extensive modification
• C) brand modification
• D) ingredient modification
• E) functional modification

Recognize the role of cognitive neuroscience in linking brain activities with mental processes.

Analyze the influence of mental states on physical actions and behaviors.

Comprehend the limitations of human sensory and information processing capabilities.

Discuss the historical shifts in psychology's interest towards the study of consciousness.

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Definitions:

Thurstone

Louis L. Thurstone is known for his contributions to psychology, notably in the development of psychometrics and the theory of multiple intelligences.

Spearman

Charles Spearman, a psychologist known for his work in statistics and as the proponent of the g factor theory of intelligence.

General Intelligence

A term used to describe a person's overall mental capability, including the ability to reason, plan, solve problems, think abstractly, understand complex ideas, and learn quickly.

Specific Capacities

The particular abilities or skills that an individual possesses, which can vary greatly from person to person, such as memory capacity, athletic ability, or intellectual strength.