Using Demographic and Consumer Data to Identify Individuals Who Will

question 5

Multiple Choice

Using demographic and consumer data to identify individuals who will receive specific advertising messages is known as which of the following?

• A) Microtargeting
• B) Narrowcasting
• C) Simulating
• D) Priming
• E) Framing

Recognize the impact of organizational success on ethical behavior within a company.

Identify effective strategies for mitigating unethical practices by foreign suppliers.

Analyze ethical business decisions through various ethical philosophies.

Apply the principles of utilitarian ethics in business decisions.

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Definitions:

Personal Brand

The unique combination of skills, experiences, and personality that one showcases and leverages in their professional life.

Individual Tagline

A unique and memorable catchphrase that represents an individual's personal brand or identity.

Functional Résumé

A type of résumé emphasizing an individual's skills and abilities rather than their chronological work history.

Video Résumé

A visual format of a CV where an individual showcases their skills and experiences via a short video.