Which of the Following Statements Concerning the Daisy Girl Ad

question 67

Multiple Choice

Which of the following statements concerning the Daisy Girl ad from the 1964 presidential campaign is true?

• A) The ad ran nightly for a month before being retired by the campaign.
• B) The ad attempted to portray Lyndon Johnson as a candidate who would lead the United States to nuclear war.
• C) The ad backfired and caused a brief surge of support for Barry Goldwater.
• D) The ad is an example of classic negative campaign advertising.
• E) The ad outraged World War II veterans who thought it played on emotions related to the bombings of Hiroshima and Nagasaki.

---

Definitions:

Marginal Benefits

The added pleasure or value that comes from the additional consumption or production of a good or service unit.

Marginal Costs

The supplementary cost involved in the production of one more unit of a product or service.

Production Possibilities Curve

A graph that shows the maximum number of possible units of two commodities that a economy can produce with available resources and technology.

Marginal Benefit

The incremental gain in happiness or usefulness obtained through consuming an extra unit of a good or service.