Using Demographic and Consumer Data to Identify Individuals Who Will

question 5

Multiple Choice

Using demographic and consumer data to identify individuals who will receive specific advertising messages is known as which of the following?

• A) Microtargeting
• B) Narrowcasting
• C) Simulating
• D) Priming
• E) Framing

---

Definitions:

Countertransference

involves the redirection of a therapist's feelings and attitudes from their own personal background towards a client.

Reactance

A motivational reaction to offers, persons, rules, or regulations that threaten or eliminate specific behavioral freedoms.

Gestalt Therapy

Gestalt Therapy is an experiential form of psychotherapy that emphasizes personal responsibility and focuses on the individual's experience in the present moment, the therapist-client relationship, and the environmental and social contexts of a person's life.

Perls

Refers to Fritz Perls, a psychiatrist and psychotherapist known for developing Gestalt therapy.