Heinz Is Expected to Introduce More Than 400 New Products

question 27

Multiple Choice

Heinz is expected to introduce more than 400 new products in the next two years.One of the products is a spicier ketchup aimed at the baby boomer market.The spicier ketchup would be considered what type of new product?

• A) discontinuous innovation
• B) new-to-market
• C) new product line
• D) lower-priced products
• E) addition to existing product line

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Definitions:

Service Provider

A company or an individual that offers services to consumers or other businesses, ranging from telecommunications and internet services to health care and transportation.