At What Stage of the New-Product Development Process Are Most

question 90

Multiple Choice

At what stage of the new-product development process are most new-product ideas rejected?

• A) test marketing
• B) diffusion
• C) business analysis
• D) idea screening
• E) idea generation

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Definitions:

Judicious

Having, showing, or done with good judgment or sense.

Crowdsourcing

The practice of engaging a crowd or group of people to contribute knowledge, ideas, skills, or services to a project or problem, often via the internet.

Vividness

The quality of being strikingly bright, full of life, or very clear and detailed in perception.

Big Data

Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.