A Company Has Learned Members of Its Target Market Are

question 77

Multiple Choice

A company has learned members of its target market are likely to collect more information and evaluate more brands than early adopters.They are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely:

• A) innovators
• B) early minority
• C) laggards
• D) early majority
• E) late majority

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Definitions:

Malaysian Manager

A management professional operating within the context of the Malaysian business environment, encompassing the unique cultural, economic, and regulatory practices of Malaysia.

Compassion

The emotional response of understanding and caring for others, coupled with a desire to alleviate their suffering.

Participative

A leadership or management style where decision-making is shared with others, especially the members of the team, encouraging input and involvement from all.

In-Group Collectivism

The tendency for members within a group to prioritize and emphasize the goals, needs, and views of the group over individual ones.