Jones Soda Is Positioned as the Anti-Coke

question 83

Multiple Choice

Jones Soda is positioned as the anti-Coke.In the early years,few mainstream retailers sold Jones soda.Fans had to get their Jones fix in surf shops,tattoo parlors,and bookstores,adding to the brand's mystique.Jones Soda used its _____ to create a competitive advantage.

• A) channel ascendancy
• B) distribution channel
• C) channel conflict
• D) channel focus
• E) vertical integration

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Definitions:

Buccal

Pertaining to the cheek or mouth cavity; often related to drug administration where medication is placed between the gum and cheek.

Parenteral

Refers to the administration of substances, such as nutrients or medication, by a route other than the digestive tract, commonly through intravenous injection.

Gaseous Medication

Medicinal treatments administered in the form of a gas, often for inhalation to treat respiratory conditions.

Cough

A cough is a reflex action to clear the airways of mucus, irritants, and foreign particles, serving as a vital protective mechanism for the respiratory system.