Marketing Channels Make Distribution Simpler by Reducing the Number of Transactions

question 60

Multiple Choice

Marketing channels make distribution simpler by reducing the number of transactions required to get products from manufacturers to consumers.This is called:

• A) forward integration
• B) contact efficiency
• C) elimination of temporal discrepancies
• D) sorting
• E) reciprocity

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Definitions:

High Interaction

Describes situations or services that require significant direct contact and active participation between individuals, such as customer service or healthcare.

Cross-Trained

Refers to individuals or employees who have been trained in multiple skills or job functions, enhancing their versatility within an organization.

Service Processes

The sequence of steps or actions taken to deliver a service to customers.

Strongly Committed

A state or quality of being dedicated or devoted to a task, cause, or objective with high levels of engagement and enthusiasm.