One Configuration of a Marketing Channel Entails Producers Selling to Consumers

question 100

Multiple Choice

One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved.This is called a:

• A) limited distribution system
• B) conventional channel
• C) vertical marketing system
• D) reciprocal channel
• E) direct channel

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Definitions:

Organizational Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution or organization, shaping its environment and work ethic.

Frequency Marketing

Frequency Marketing is a strategy designed to increase consumer visits or purchases by offering rewards or incentives proportional to the frequency of shopping or patronage.

Example

A specific instance or illustration used to clarify a point, demonstrate a proposition, or provide a model for understanding complex ideas.

Variable Reinforcements

A reinforcement schedule in which rewards are given out at unpredictable intervals, which can lead to more consistent patterns of behavior.