RHKurt & Son,Inc

question 113

Multiple Choice

R.H.Kurt & Son,Inc. ,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt.Given the nature of the products carried by Kurt,what level of distribution intensity would be most appropriate?

• A) extensive
• B) intensive
• C) reflexive
• D) unitary
• E) selective

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Definitions:

Two-part Tariff

A pricing strategy that involves a fixed fee plus a variable charge based on the amount of goods or services consumed.

Marginal Cost

The financial outlay for making an additional unit of a good or service.

Profit-maximizing

A strategy or process employed by firms aiming to achieve the highest possible profit by adjusting factors such as output, price, and input use.

Demand

Refers to the quantity of a good or service that consumers are willing and able to purchase at various prices during a given period of time.