Which of the Following Statements About a Retailer's Promotion Strategy

question 52

Multiple Choice

Which of the following statements about a retailer's promotion strategy is true?

• A) The design of the promotion strategy would be done separately from the creation of the retailing mix.
• B) The goal of a retail store's promotion mix is to position the store in consumers' minds.
• C) Most advertising for retailers is carried out at the national level.
• D) Retailers find direct-mail marketing inefficient.
• E) Retail promotion strategy does not include public relations activities.

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Definitions:

Operating Expenses

Expenses incurred during the normal operation of a business, not including the cost of goods sold.

Supplies Expense

The cost incurred from using supplies during an accounting period, recognized as an expense.

Net Income

The total profit of a business after all expenses and taxes have been subtracted from total revenue.

Inventory

Items that are held by a company for the purpose of selling in the near future or the materials used to produce those goods.