Interactivity Is One of the New Developments in Retailing

question 80

Multiple Choice

Interactivity is one of the new developments in retailing.In retailing,interactivity refers to:

• A) the use of improved communications with customers
• B) a new form of customer relationship marketing
• C) entertainment for customers to get them involved
• D) the use of information kiosks
• E) the creation of a static atmosphere

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Definitions:

Problem-Solution Method

A strategy that identifies a problem and then proposes a solution, often used in sales, marketing, and product development.

Buyer

Describes an individual or entity that purchases goods or services.

Negotiator

A person skilled in discussing and arranging terms and agreements between parties with differing objectives.

Preparation

The act of making ready or being made ready for use or consideration.