A Plan for the Optimal Use of Advertising,personal Selling,sales Promotion,and

question 108

Multiple Choice

A plan for the optimal use of advertising,personal selling,sales promotion,and public relations is called a:

• A) promotional strategy
• B) set of promotion goals
• C) marketing mix
• D) communication mix
• E) selling plan

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Definitions:

Products and Services List

An organized inventory of the items and services offered by a business, often included in financial, sales, and operational documents.

Sales Transactions

Financial exchanges or deals that occur when selling goods or services to customers.

Customers List

A Customers List is a compilation of information on clients who purchase goods or services from a business, often used for marketing, sales, and customer service.

Gear Icon

A graphical representation commonly used to symbolize settings or options in a software application.