The American Plastics Council Wants to Create More Consumer Demand

question 48

Multiple Choice

The American Plastics Council wants to create more consumer demand for products that are packaged in plastic.The council has developed a(n) _____ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

• A) promotional strategy
• B) tactic for communication
• C) mass aggregation strategy
• D) communication objective
• E) informative strategy

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Definitions:

Outstanding Checks

Checks that have been issued by a company but have not yet been cashed or cleared by the bank upon which they are drawn.

Bank Statement

A monthly report from a bank that shows deposits recorded, checks cleared, other debits and credits, and a running bank balance. This same information is available on a daily basis from the bank’s online banking site.

Credit Terms

The conditions under which credit is extended by a seller to a buyer, including payment deadline, discount for early payment, and service charge for late payment.

Annual Basis

Annual basis refers to any financial calculation or performance measurement taken over or normalized for a single year.