Arc Promotional Agency Created the First Mobile Blogging Competition and Online

question 61

Multiple Choice

Arc Promotional Agency created the first mobile blogging competition and online reality show for SingTel,a telecommunications company in Singapore.The campaign let SingTel customers pick their dream couple and follow their lives through a moblog.SingTel used _____ to communicate with its consumers.

• A) a corporate blog
• B) an interactive Web site
• C) narrowcasting
• D) a noncorporate blog
• E) a market concentration strategy

Understand the concept and roles of creative selling in promotional strategies.

Grasp the purpose, methods, and effects of missionary selling and how it promotes goodwill and provides assistance.

Identify the significance and methodology of identifying potential customers as a sales process's initial step.

Comprehend the role and examples of publicity campaigns in promotional activities.

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Definitions:

Communal Support Systems

Networks within communities that provide support, resources, and assistance to members, fostering a sense of belonging and mutual aid.

Ethnic Communities

Groups of people who share a common ethnic background, including similar customs, languages, traditions, and sometimes geographical origins.

Assimilate

The process by which a person or group's culture comes to resemble those of another group, losing their original distinctiveness.

Youth Of Color

Refers to young individuals who belong to racial or ethnic minority groups.