The AIDA Concept

question 138

Multiple Choice

The AIDA concept:

• A) assumes that the second step in the purchase-decision process is inertia
• B) does not explain how all promotions influence purchase decisions
• C) is useful in explaining consumer behavior even for low involvement situations
• D) proposes that consumers respond to marketing messages in a conative,affective,and cognitive sequence
• E) explains what element of a consumer's attitude a promotion message will influence

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Definitions:

Coca-Cola

A carbonated soft drink brand that is one of the most recognized and widely consumed beverages worldwide.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, often used illicitly.

Cocaine

A powerful and illegal stimulant derived from the leaves of the coca plant, known for its addictive properties.

Coca-Cola

A global beverage corporation and manufacturer, known for its flagship product, a carbonated soft drink also named Coca-Cola.